Transforming Influence Furniture into a Market Leader in Vijayawada

Influence Furniture

Influence Furniture, one of Vijayawada’s most trusted furniture brands, became Succeedo Digital Marketing Agency’s first client in 2017. With no prior digital presence and a growing need to capture online audiences, Influence Furniture partnered with us to create and execute a full-scale digital transformation strategy.

Our journey with Influence Furniture is not just about building an online presence but about making the brand synonymous with premium furniture in Vijayawada. Over the years, we’ve helped Influence Furniture dominate the digital landscape, achieving consistent first-page rankings for all furniture-related keywords, delivering 15x to 30x ROI, and transforming them into a citywide highlight for furniture excellence.

Challenges Identified in 2017

1. Zero Digital Presence:

• Influence Furniture had no website, social media platforms, or online strategy. Their customer base was solely reliant on walk-ins and word-of-mouth.

2. Offline to Online Transition:

• There was a disconnect between their quality service offline and the lack of a digital narrative to reflect their brand’s value.

3. Competition:

• Emerging furniture brands in the city had started leveraging digital platforms, giving them a competitive edge in lead generation and online presence.

4. Sales Team Knowledge Gap:

• The sales team was not prepared to handle inquiries from digital leads, lacking the skills to convert online prospects into offline buyers.

Our Strategy: Building Influence Furniture from the Ground Up

1. Branding and Identity Establishment

• Website Development:

• Designed a professional, user-friendly website to showcase their product range, testimonials, and contact information.

• Integrated e-commerce functionality, enabling customers to browse and inquire about products online.

• Collateral Creation:

• Designed pamphlets, visiting cards, hoardings, and in-store branding material to maintain brand consistency.

• Created an elevation design for the showroom that reflected the brand’s premium appeal.

• Content Creation:

• Produced high-quality product catalogues, ensuring every product was professionally photographed and detailed.

• Developed a content library with blogs and guides on furniture trends, care tips, and design inspiration.

2. Digital Marketing Execution

• SEO Optimization:

• Conducted in-depth keyword research to target phrases such as “best furniture store in Vijayawada,” “premium sofas Vijayawada,” and “custom furniture near me.”

• Optimized the website for these keywords, securing first-page rankings consistently.

• Built backlinks through collaborations with local lifestyle blogs and home improvement websites.

• Google My Business (GMB):

• Fully optimized their GMB profile with photos, reviews, and accurate location details.

• Consistently posted updates on promotions and new product arrivals, increasing footfall and online inquiries.

• Social Media Management:

• Created and managed Instagram and Facebook accounts to showcase their furniture through reels, client testimonials, and influencer collaborations.

• Implemented a storytelling approach, connecting customers emotionally with the brand.

• YouTube Marketing:

• Produced professional video content, including product showcases, client success stories, and behind-the-scenes insights into the craftsmanship of their furniture.

3. Performance Marketing

• ROI-Focused Ads:

• Designed and ran lead-generation ad campaigns across Google and Facebook, highlighting seasonal offers, premium product ranges, and custom furniture solutions.

• Delivered consistent ROI ranging from 15x to 30x through targeted campaigns.

• Ad Copy Optimization:

• Created ad copies that emphasized the unique selling propositions (USPs) of Influence Furniture, such as:

• “Transform Your Space with Vijayawada’s Premium Furniture Store.”

• “Custom-Made Furniture That Reflects Your Style – Shop Now!”

4. Sales Training and Lead Management

• Sales Team Training:

• Groomed their sales team to handle inquiries from digital leads, including how to engage with potential customers, understand their requirements, and close deals effectively.

• CRM and Lead Management:

• Implemented a robust lead management system to track and nurture leads from inquiry to conversion.

• Ensured seamless communication between the online and offline teams, enabling a smooth customer journey.

5. Influencer Marketing

• Collaborated with local influencers to create engaging campaigns that resonated with the audience.

• Used influencer-driven content to build trust and drive footfall to the showroom.

Results Achieved

1. Dominating the Search Engine Results Page (SERP):

• Achieved first-page rankings for over 50 keywords, including high-intent terms like:

• “Furniture stores in Vijayawada”

• “Best dining tables near me”

• “Custom sofas Vijayawada.”

• Consistently maintained top rankings, ensuring Influence Furniture was always visible to potential customers.

2. Increased ROI and Revenue:

• Delivered an average 15x to 30x ROI on performance marketing campaigns.

• Significantly increased monthly revenue through digital lead generation and conversions.

3. Brand Recognition:

• Established Influence Furniture as the go-to premium furniture brand in Vijayawada.

• Generated a strong online reputation with 5-star Google reviews and positive customer testimonials.

4. Organic Growth:

• Generated consistent inquiries and sales through organic SEO efforts, reducing dependency on paid advertising.

5. Improved Sales Team Efficiency:

• Enhanced the sales team’s ability to handle digital leads, leading to a 20% increase in conversion rates.

Why Influence Furniture and Succeedo Work Together

1. Comprehensive Support:

• From branding to performance marketing, Succeedo has handled every aspect of their digital and offline presence.

2. Long-Term Partnership:

• The trust built over 7+ years has resulted in Influence Furniture becoming not just a client but a key advocate, referring numerous other businesses to Succeedo.

3. Results-Driven Approach:

• Our commitment to measurable outcomes has consistently delivered tangible business growth for Influence Furniture.

Conclusion

Influence Furniture’s journey from zero digital presence to becoming Vijayawada’s leading furniture store showcases the power of a well-executed digital marketing strategy. Succeedo Digital Marketing Agency takes immense pride in this long-term partnership, consistently driving results through innovation, dedication, and expertise.

For furniture stores and businesses looking to dominate their markets, Succeedo Digital Marketing Agency is your trusted partner to drive exceptional results.

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